To quote Cheng, “As well as driving local tourism through the Holiday at Home platform, the HKTB has maintained Hong Kong’s international profile with a succession of promotional campaigns throughout the pandemic.” Besides, the HKTB is anticipating re-launching mega events in physical formats to arrange for tourism recovery. HKTB Executive Director, Dane Cheng, informed the representatives that the HKTB was getting ready to set up promotions and would introduce a new round of the Hong Kong Neighborhoods campaign. There were representatives from mainland and overseas travel agencies, attractions, hotels, airlines, retailers, restaurants, meeting and exhibition operators, cruise lines, and other travel sectors as well. On 18 May morning, the Hong Kong Tourism Board arranged its annual Tourism Update event online to discuss about tourism trends and sharing details of the HKTB’s recent plans with 2,700 Hong Kong trade representatives.
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